Sweetbay's new brand positioning is all about the great quality and value they provide their customers. What differentiates them is their refreshingly different attitude. So to bring this positing to life we came up with the brand tag Live Fresh For Less, allowing us to communicate their message of quality and value in a fun, inspiring, zest for life tone and style.

To help establish LFF’s new tone and “Your Fit Is Calling” brand message, we came up with a campaign that utilized clever copy in the form of an unexpected visual solution. By using real people and real life stories from the voice of their “Fit”, we were able to break through the clutter and stand out from the other typical hard-body gyms. For the outdoor, we came up with irreverent, attention grabbing headlines from the “Fit”.

To help drive tourism for VISIT FLORIDA, we created a campaign that motivates everyone in our state to pitch in for a greater cause — giving Florida’s economy a boost. It's an integrated campaign that reaches out to state residents not as a series of advertisements, but as a grass roots movement.

We addressed every aspect of the Bayfront image by elevating the level of design to uncharted heights for the healthcare industry. We combined their fresh face with a strategic campaign message of “Choose Teal” aimed at the doctors who have their choice among local hospitals.

When the time came to launch the new Baby Place facility we utilized emotional photography with a simple, inviting message of "Hello." And when employees started showing up to work in new teal-colored cars and emphatically saying "Hello" in the hallways, we knew the campaigns had gained some traction.

Dr. Vincent Monticciolo has become one of the nation’s most successful dentists by alleviating patients concerns with his sedation techniques. This creative billboard grabbed the attention of dental-phobes throughout Tampa Bay by transforming the entire outdoor structure into what they fear most.

Founded on a mission of providing “feel great” fast food options, EVOS wanted a collection of in-store materials to help promote specific products. We developed what amounted to a big-idea ad campaign that spoke to their target’s socially-progressive, eco-conscious mindset at the point of sale.